Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates marketing for each visitor or customer brought about by the affiliate’s marketing efforts. The industry has four core players, the merchant(A.k.a “retailer” or “brand”), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher(A.k.a “the affiliate”), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates marketing and specialized third party Vendors.
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Affiliate Marketing Methods
Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular affiliate marketing, advertising methods. Those methods include organic SEO (Search Engine Optimization), paid SEO marketing (PPC – Pay Per Click), email marketing. And in some sense display advertising. On the other hand, affiliates marketing sometimes useless orthodox techniques, such as publishing reviews of products or services offered by a partner.
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Affiliate Marketing Difference’s
Affiliate marketing is commonly confused with referral marketing, as both forms of affiliate marketing use third parties to drive sales to the retailer. However, both are distinct forms ofaffiliate marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral affiliate marketing relies on trust and personal relationships to drive sales.
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