Marketing with Facebook – Profile, Group or Page?

Before we move on, let me ask you one question, which platform you should use – Profile? Group? Or Page?

Definitely, you have to have an account (Profile) before you can create a Group or a Page.

Profiles (Facebook account)

Once you sign up with Facebook, you will have an account/profile in Facebook. In your profile, there are some tools which you can leverage on. Such as Chat, Personal Messages, Viewing other Profiles, Comments, and so on. However it is not good enough if you want to promote your brand or Business, WHY? The Key is – a profile, it only allows you have a limited number of friends, 5000 friends/people you can have. As a business, a 5000 people is simply not enough!

Chat – as a Messenger which allow you chatting with your Facebook’s friends
Personal Messages – like an Email In Box (it connected with your chatting history)
Comments – you can comment on other’s posting

Groups

Group is more for communities of common interests instead of promoting a brand or product. This is good if you want to set up a private brand or community. You can create a Group and invite your customers in for feedback purposes and discussion about an upcoming product or release.

Page

If you are a brand, organization, celebrity, politician or any other public figure for that matter, the best way to get your name out there is through Facebook Pages. The Facebook Pages layout is more to marketing design and feature. The core thing is – there is no “Liked” limited!

This entry was posted in Empower Network
Tags: brand, celebriity, create facebook group, create facebook page, create facebook pages, facebook, facebook group, facebook pages, organization,politician